Over the course of my career, I have sat in countless business strategy meetings where company executives attempt to find ways to change the trajectory of their respective company's growth. Most often, that strategy focuses on the top-line -- growing revenues through new customer acquisition.
Until more recently, companies have just assumed that existing customers are just an unshakable base of loyalists.
The truth is, however, as technology proliferates and as business competition increases, customers are being presented more and more with new and sometimes better options for products and services.
In today's environment, there is absolutely no substitute for an exceptional customer experience. The customer experience must be your organization's best product.
This is a pretty simple concept; treat customers well and they will stay. The challenge is not the concept. The challenge is creating a culture where customer sentiment and loyalty is the new barometer for financial health. That means the company has to galvanize the employees and leadership differently in order to drive more customer-centric outcomes.
In this keynote, I will address how your company can make the pivot to a more customer-centric culture-- a culture where the customer is at the center of every critical business decision. We will discuss the following:
1. The cost of customer experience -- connecting the dots between customer sentiment and long-term financial performance
2. Top companies (USAA and Zappos) who have created a compelling vision around the Customer Experience
3. Understanding your customer data (through customer satisfaction and/or NPS surveys) to uncover key customer experience "blind-spots"
4. Knowing your clientele and driving operational efficiency -- there is a financial benefit to being "easy to do business with"
5. Reinforcing a customer-centric culture with clear alignment around goals, messaging and performance measures
6. Closing the customer experience loop -- engaging in customer call-backs, following up on open issues and learning from your mistakes
7. Rewarding the right behaviors and measuring your progress
Whether in the public or private sector, customer experience is becoming increasingly important to growth. Leaders who attend this session will have a greater understanding of what it takes to build a culture that focuses on the customer to drive business results.